The Original Stack Short Sleeve

You may have seen this one. It is the very first shirt we produced. The word Boracho is broken at the syllable level and set in Palatino Bold. Palatino was the first typeface we had access to and we used it in a bold way to say what we wanted to say. Joe’s hand-lettered type bookends the message with a subtle dollar sign in a commentary on where we saw it all going back in 1989. For better or worse, Santa Barbara and money go hand in hand but the Boyz keep it real in all the right places.