Our Story
Boracho Boyz is an active lifestyle brand born on the beach in Santa Barbara. In 1989 we started printing t shirts in the garage of the Garden Street house, keeping it simple from day-one. A lot has happened since then and a lot has changed. What didn’t happen was the grand sellout of Boracho Boyz, and what hasn’t changed is our dedication to the core of riding waves with our friends. We aren’t the loudest brand in the room; we’re the deepest.
Boracho Boyz take off deep and draw clean lines. Boracho Boyz are at home in the mountains carving snow. At home on the track carving dirt. At home on the trail, blazing a path to the peak, and at home just being at home. It’s bike rides, trail running, playing horseshoes with the crew and it’s about giving time. It’s the perfect cast, the perfect line and the imperfect life. It’s the weekend strike. It’s the endless stoke and the years of knowledge. It’s the 2 AM call from the inner circle. It’s about family. It’s about doing the work. To us it’s about the nine-to-five and the all-night-long. Boracho Boyz is centered around the idea of being local. Being from somewhere, wherever you’re from, and taking pride in that.
The effort to simplify is never in vain. The more one removes, the fewer lies can be told. Truth resolves itself and policy is made and based on core principles that are clearly stated. We stand behind our statements and invite you to try them on. If you’re like us, tired of all the crap out there yelling for your attention, all the doublespeak and lifeless brands, then Boracho Boyz might be for you. We aren’t going to spend time trying to convince you of anything. Either you see it, and you get us, or you don’t. And if you don’t know, now you know.